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Dr.Jart+ Debuts on Amazon Premium Beauty

The latest ELC company to open an Amazon storefront brings popular Korean skincare to the U.S. Premium Beauty Store.

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By: Rachel Klemovitch

Assistant Editor

Dr.Jart+, the Korean skincare brand known for its high-performance derma skincare products, has launched on the U.S. Amazon Premium Beauty store. This is the third Estée Lauder Companies brand to open a storefront. 
 
Cori Reinartz, Senior Vice President, Global Commercial, Dr.Jar+/General Manager Dr.Jart+ North America, commented. 
 
“Experts in skin barrier strength, Dr.Jart+ has always been a cult favorite among in-the-know K-beauty lovers, skincare enthusiasts, estheticians, dermatologists, and creators. With a presence now in the Amazon Premium Beauty store, we are bringing Dr.Jart+ to new consumers, including the many who are actively searching for Korean skincare and K-beauty trends on social.” 
 
In the Dr.Jart+ storefront, customers have access to the brand’s signature Skin-a-gram videos on Dr.Jart+ product detail pages. The Skin-a-gram videos are meant to be entertaining and educational, showing how Dr.Jart+ products address a variety of skin concerns.  
 
Reinartz added, 
 
“Consumers can visit the Dr.Jart+ brand store to discover multi-benefit derma skincare products, shop the fan-favorite hits with visible instant results, and stay in the know about the latest K-beauty trends.”
 
Dr.Jart+’s storefront offers a full range of products including bestsellers such as:
  • Cicapair Tiger Grass Color Correcting Treatment
  • Ceramidin Skin Barrier Moisturizing Cream
  • Premium Beauty Balm SPF 40 (“BB Cream”)
  • The full assortment of Korean face masks

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